5.4.2 Brand sector analysis.
a) Most challenge at this stage?
Consumers are relatively vague about the concept and cognition of smart home; consumer habits have not yet been established. There is no uniform standard among all manufacturers, the industry chain has not been completely opened up.
b) At this stage, in terms of safety and technology, which can meet the customer’s needs?
From an objective point of view, security, technical has been able to meet customer’s needs.
c) Consumer pain point?
Price and whether it can really solve problems in people’s live.
d) The best way for potential consumers to buy smart home?
At this stage, integrator purchases are the simplest. When the standard is unified, it can cooperate with real estate developers to pre-assemble, personalized needs can be solved through decoration and design.
e) Probability of sales channel expansion?
It can be combined with traditional industries (furniture, audio-visual equipment, etc.) and traditional channels to promote and sell in certain professional fields. It is also possible to work with a decoration company.
f) Buy a single product or a total solution?
Mainly to buy the overall solution, some additional needs are purchased separately.
g) How to deal with after-sales service during customer warranty? How to improve?
The current manufacturers provide three years warranty to agents or integrators. When the standards are unified and the industry is mature, this part may be subcontracted. Improvement first requires the establishment of technical standards, which can simplify the process, reduce costs, improve efficiency, and focus more on customer service.
h) Budget Range and most popular function for end users
The customer budget is mainly between 20″,000 and 50″,000. Demand is mainly focused on controlling lighting, curtains, smart door locks, anti-theft systems, audio and video entertainment.
i) What are the drawbacks of the current user procurement process and after-sales service?
All manufacturers are not very mature. Many businesses are unskilled. Pre-sale, after-sale, after-sales, the current industry development is relatively lacking. Among them, after-sales problems are more prominent, less after-sales outlets (partners: agents, less SI) geographic coverage is not complete, or (installation and commissioning equipment) lack of technical capacity are relatively large drawbacks.
5.4.3 Technology sector analysis
a) The R & D cycle and life cycle of the product?
R & D cycle: Each company has different product development cycles.
Life cycle: In order to meet the needs of users more quickly and compete for a larger market share, many enterprises have to upgrade their products almost every year.
b) The driving force for launching new product planning?
The first is ease of operation, followed by user needs.
c) Can current technology achieve functional integration between products?
It has always been able to achieve multi-functional integration, but it is a niche market.
d) Customer feedback on product experience？
High cost, low practicability and lack of user experience.