Additionally, creativity dramatically depends on adequate, efficient and effective interaction that enables people to acquire new information, ideas, and worldview. Creativity promotes flexibility which avails the production of ideas that depict diverse realms of perceptions rather than limited and unproductive view (Kerzner et al., 2018). The human-machine collaboration avails a productive platform that enables people to openly relate and connect instead of disconnecting. For instance, Cortana, an AI agent, often propel communication between people through distributing a voice-searchable transcribed during the meeting that enable absent individuals to access information discussed during such meetings (Charnley et al., 2012). Despite the prevalent misconception that AI would eventually replace humans, it is quite clear that AI helps them to improve their socio-cultural and economic environment, and achieve stipulated objectives (Kolbjørnsrud et al., 2016). Moreover, the computational creativity assists in the generation of visual and artistic skills in both abstract and representational perspectives due to vital programs like the AARON, developed by Harold Cohen, which exhibits numerous outputs by generating and developing black and white drawings and paintings that helps artists incorporate humanistic features and background imagery such as rocks and potted plants, which are often of sufficient high quality to be depicted in galleries. Despite utilizing complex numerical formulaic phenomena, it has enabled many artists to improve their creative artistry. Moreover, other artistic software like the Neuro-Evolutionary Art or the NEvAr system helps in the creative development of a colored three-dimensional surface, which gives users numerous choices to successfully select unique features appealing to the eye.
Furthermore, despite the inability of a computer to be creative, it provides a significant domain for optimizing human creativity for adequate simulation. Computers has promoted the elaboration of contemporary concepts though availing detailed information of the rapid change and dynamic technological and socio-economic advancement to facilitate understanding and arouse interest (Lithner, 2008).
Artificial Intelligence creativity like computational creativity has helped in the development of entertainment features and aspects such as video games. For instance, the establishment of the ANGELINA, a system for creatively developing video games in Java has enabled many developers to not only establish new games but to frequently advance the features of such games to meet the contemporary social standards and conventional dynamics (Lucas et al., 2015). AI provides a platform for evaluating the utility of the unsolvable game levels. Also, in 2015, Google developed the DeepDream, a computer vision program with the ability to recognize faces and other image patterns which “enables the computer to classify images according to similar characteristics through the utilization of convolutional neural network which creates a dreamlike psychedelic appearance” (Jackson & Games 2015). Artificial Intelligence enables creative directors to harness ideas and utilize automation that opens up more room for creativity as it eradicates the human limitations hence appealing to the creative mindset helping people to express themselves effectively (Boden 2014). Finally, AI provides insight into meaningful data, ideate basic original coordinates, execution at scale and activation of transparency among developers to establish relevance (Still & D’Inverno 2016).
“The impact of technology on creativity in design: an enhancement?” by Nathalie Bonnardel and Franck Zenasni elaborates that technological advances have significantly influenced human imagination and creative abilities. The article ascertains that technology and especially Artificial Intelligence may be considered as the interface between humans and productivity but require an adequate evaluation of the utilization of the new systems to effectively improve human creative ability. Bonnardel and Zenasni (2010) explore diverse angles of reflection in the field of creative design which focuses on individual’s mental and cognitive processes and creative talent through proper assessment of both internal and external influential phenomena (Bonnardel & Zenasni 2010). The authors acknowledge that predetermined and preconceived insights play a critical role in the creative ability of different developers and designers to establish an appropriate solution to resolve prevalent conventional problems. For instance, designers often reproduce approaches and solutions used in the past, which may result in the tendency of an industrial design project that advocates for reduced cost and delays while maximizing creativity and quality of services to attract consumers. The Computer-Aided-Design (CAD), developed according to the designer’s cognitive processes and creative ability provides a conducive platform for the evaluation and reflection of the structural rules and assess the viable strategies to transcend above the constricting boundaries and limitation (Bonnardel & Zenasni 2010). Irrespective of the divergent limitations of AI, it ensures that developers and designers break out of the narrow cocoons that restrain their creativity.
Moreover, Bonnardel and Zenasni (2010) found out that imagination framework encompasses the engagement of the generative cognitive activities that extend beyond the boundaries and social constrictions. The new computer-aided design system helps designers to easily express their creative ability and improve on different weaknesses by identifying the socio-economic vulnerabilities to exploit and render viable and unique solutions. Computational creativity enables individuals to acquire massive data and information that allows designers to establish creative ideas (Bonnardel & Zenasni 2010). According to the authors, depicting other variety of images about products or users increases the utility and usefulness of creative designs and enable designers to assess their exceptional and creative inventions and innovations rather than utilizing the predetermined and preconceived concepts to render solutions to contemporary problems. Also, the authors state that Artificial Intelligence machines such as the Voice Dialog Design Environment facilitate contextual learning that allows designers to make unbiased decisions and critic of different phenomena. It established the importance of AI in evaluation for designer’s creative works which provides a room for advancement and improvement of creative ventures and architecture (Bonnardel & Zenasni 2010). The authors affirm that irrespective of the conventional fallacies, technological progress plays a vital role in propelling creativity and paves the way for designers to develop intriguing elements that are not only appealing to the eye but also challenge individuals’ perception and captivate cognitive reflections.
Computational creativity and automation encompass both novelty and usefulness that enable people to evaluate and discern the predetermined concepts while intensely motivating persistence irrespective of the challenges and obstacles. It facilitates a transformation that propels the generation of previously impossible ideas (Indurkhya 2016). Through the collaboration of both Artificial Intelligence and creativity, individuals would easily generate valuable creative ideas. However, the AI systems often become explorative rather than transformative due to the inability to realize poor quality construction at the expense of creativity. Bonnardei and Zenasni (2010) argue that the main characteristic of creativity entails the ability of designers to solve problems and without such factors the cognitive worldview is incomplete. The authors acknowledge the complex dynamics and rapid change in technology and social advancement. Therefore, both creativity and AI control human socio-cultural and economic lifestyle.
Conclusively, creativity involves fluency, flexibility, originality, production of various ideas, alternative solutions to problems, and production of various concepts with many possibilities of thought. Artificial Intelligence ensures that creative prospects establish both fluent and flexible ideas to solve the modern problems facing humanity. Despite conventional controversies both creativity and Artificial Intelligence result in advancement of the social, cultural and economic spheres of life. The cooperation between human creativity and Artificial Intelligence generate cognitive activity, optimize adequate simulation and provide information that is vital for social, cultural and economic advancement. Therefore, irrespective of contemporary controversies, people should embrace both creativity and AI to easily achieve the stipulated goals and objectives.