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Blogging: a new emerging trends in social networking

Blogging: A new emerging trends in social networking

1Dr. Vidya Gavekar, 2Dr. Manisha Kumbhar, 3Mrs. Aparna Kulkarni

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1. Asso.Professor, Sinhgad Institute of Management, Pune-41

2. Professor, Sinhgad Institute of Management, Pune-41

3. Asst. Professor, Sinhgad Institute of Management, Pune-41

Abstract- Blogs are developing rapidly as a means of expression; a mass, a media, and publicity tool an education tool as well as a research domain. The popularity as well as the functions of blog is rising immensely. Everybody has got a new personal space to express online. Companies have started blogging for marketing purpose, for e.g. Google, GE, etc. company have their CEOs blogging. Celebrities in every sphere of life have started their own blogs, for interaction with their fans, using it as a publicity tool. India is also no exception to it, with industry, Bollywood, media and politics’ big names stepping into it. The aim of this research is to study the emerging concepts and innovations applicable to this tool of blogging in the near future. To achieve this aim it was broken into objectives, of studying the blogging activity, understanding the motivations behind blogging and other factors influencing it, as well as looking the bloggers with reference to various entities existing in real and virtual society. To achieve this aim, professional bloggers were interviewed personally and also their individual views were gathered through questionnaire.

Keywords-Blog”,CEO”,Blogger etc.

1.Introduction-

Blog is a term which originated in the last decade, and it has become increasingly popular ever since. It is a contraction of the term ‘weblog’. The term was coined by John Barger in 1997″,and first blogging tool, by the name of ‘blogger’ was devised by Pyra labs. ’Blog’ is used as a noun and ‘to blog’is used as a verb, which is understood as ‘to write blog’. A person who blogs is called as a ‘blogger’. What exactly qualifies as blogs on large scale is a complex answer though some have tried to define the term blog according to their own interpretations of the term.

A blog is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject. The modern day blogging evolved from online diary, where people would keep account of their everyday lives. It is said that in 1993, Dr. Glen Barry invented blogging, defined as web based commentary, linking to other articles. As technology progressed, the production and maintenance of writing became increasingly easy, so that it became more feasible for larger and less technical population to start own weblogs. Some of the services for posting blogs including “blogger” are available like ‘Wordpress’, ‘Xanga’, ‘Myspace’, ‘Live journal’ ‘Open diary’ and so on. Today, all of these and around 50 more sites host millions of blogs.

2. Statistics of Blogging in India

It is hard to find out the total number of active bloggers in India, but an assumption is made that there might be 200-500k active bloggers.

There are a lot of esoteric statistics about the phenomenon of Indian blogging, some of the highlights are:

· 58% of bloggers started blogging as they wanted to express passionate views.

· 14% of net users are indulged in blog actively.

· 87% of bloggers spend up to 5 hours per week updating their blogs or reading other blogs.

· 50% of all blogs receive 10 or less visitors per week.

· Besides current affairs and technology, personal experiences are next best content.

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· Males dominate the Indian blogosphere (Out of the entire population 76% are male).

· Unlike other Asian countries, Indians are not that attracted to blogs by industry leaders.

· 42% of all online users in India read blogs.

· 49% of all users read blogs for reasons of “entertainment”.

· 54% of bloggers are between the ages of 25-34, 32% are under 25, and 15% are over 35.

3. Research Methodology

Research design is the conceptual structure within research is conducted; it constitutes the blue print for the collection, measurement and analysis of data. This research is restricted to very small sample size and has mainly focused on usage of social media for blogging. Overall research will be done with a sample size of 323 respondents from general and professional bloggers by using purposive sampling method. Primary data has collected through online questionnaire (Google Docs) and offline questionnaire from bloggers. whereas Secondary data has collected from the past research-work done by various people in the field of cloud computing Research articles, Magazines”,T.V News and Newspaper articles, Environment based books, Periodicals, and Internet , etc

3.1 Objectives of the study are as-

· To study the awareness and knowledge of Blogging among social networking users .

· To study the various facets of blogging

· To study the motivations and inspirations behind blogging for practitioners

3.2 Hypothesis of the study

H1: Thought sharing is primary purpose for bloggers

4. Data Presentation, Analysis and Interpretation

This research aims to prove the awareness and knowledge of Blogging among social networking users. This research also aims to study various facets of blogging. Also the study of motivations and inspiration behind the blogger.

4.1 Objective 1: To study the awareness and knowledge of blogging among social networking users.

Table No-1 Awareness amongst social Networking Users

Sr. No.

Social Networking users

Blogging

Total

Yes

No

1

Yes

82.45

12.25

94.7

2

No

3.97

1.32

5.3

3

Total

86.42

13.58

100

Interpretation:

From above Table No.1, it clears that From 323 respondents there were 94.7% respondents who indulge in social networking and out which 82.4% are aware about blogging whereas rest 12.2% are not aware about blogging.5.3%who do not indulge in social networking out which 3.79% are aware about blogging and 1.32% are not aware.

Age-Wise Awareness:

Table No. 2 Age-Wise Classification of Awareness

Age-Group

Aware

Un-Aware

Total

15 to 20

91.3

8.7

7.62

21 to 25

88.51

11.49

77.81

26 to 30

83.33

16.67

11.92

Above 30

25

75

2.65

Total

86.42

13.58

100

Interpretation:

From above Table No.1, 323 respondents age wise distribution was done in which age group 15 to 20- There were 7.26% respondents out of which 91.3% are aware and 8.7% are not aware. Age group 21 to 25 – There were 77.81% respondents out of which 88.51% are aware and 11.49% are not aware. Age group 26 to 30- There were 11.92% respondents out of which 83.3% are aware and 16.67% are not aware. Age group above 30- There were 2.65 respondents out of which 25% are aware and 75% are not aware.

The most aware age group is 15 to 20 in which 91 % are aware about blogging, and the least aware about blogging is above 30.

4.2 Objective 2: To study the various facets of blogging

As per General Bloggers View(302)

Table No. 3 Various Facets of Blogging

Sr. No.

Various Facets

Responses

Percentage

1

Informative tips blog

85

28.15

2

Diary/Personal blog

20

6.62

3

Inspirational blog

60

19.87

4

Celebrity/Dedicated Fashion blog

33

10.93

5

Subject Related blog

58

19.21

6

Review blog

46

15.23

Total

302

100

Interpretation:

The respondents who were bloggers (as readers/writers) were asked about their opinion about the type of blog they prefer reading and out of 100 , 28.15% were interested in Informative blog”,6.62% in personal blogs”,19.87% in inspirational blog”,10.93% in Celebrity/Fashion blog”,19.21% in Subject related blog, and 15.23% in Review blog.

According to the analysis bloggers (readers) are most interested in informative tips blogs.

Professional Bloggers View(21)

Different Facets:

Table No. 4 Facets of Blogging

Sr. No.

Facets

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Responses

Percent

1

Corporate and organizational blogs

7

33.33

2

By Genre(subject specific)

9

42.86

3

By media type

1

4.76

4

By mobile

5

Micro blogging

4

19.05

Total

21

100

Interpretation:

From 21 responses overall rating thus generated found blogging to be a prime source of ‘Thought Sharing’ and ‘Knowledge Sharing’ and at the second highest level ‘Mas Communication’ and ‘Earning’ were prominent, leaving ‘Data, Pictures and videos’, ‘Opinion Poll’ as the least among all.

4.3. Objective 3: To study the motivation and inspiration behind blogging for practioners

General Bloggers View

Motivations & Inspirations:

It is observed that for each parameter average scale is in-between 1 to 5 that is in-between Very high to low. In fact all are around 4 which mean that with respect to all the parameters much improvement is observed

Table No.5 Motivations and Inspiration behind Blogging

Sr. No.

Criteria

Responses

Very Low

(1)

Low

(2)

Neutral

(3)

High

(4)

Very

High

(5)

Rating

(overall)

Rank

1

Amuse people

Responses

8

22

37

25

8

3.03

7

Aggregate

8

44

111

100

40

2

Educate myself

Responses

10

52

38

4.28

1

Aggregate

30

208

190

3

Explore

Responses

21

44

35

4.14

2

Aggregate

63

176

175

4

Writing skills

Responses

4

6

25

34

31

3.82

4

Aggregate

4

12

75

136

155

5

Conversation

Responses

6

2

39

39

14

3.53

6

Aggregate

6

4

117

156

70

6

Keep in touch with people

Responses

4

11

21

38

26

3.71

5

Aggregate

4

22

63

152

130

7

Share knowledge

Responses

2

21

42

35

4.08

3

Aggregate

2

63

168

175

Interpretation:

As per the responses Educating has the first rank with 4.28 rating followed by Exploring on second with 4.14 rating, Share Knowledge on third with 4.08, Writing skills on fourth with 3.28, keeping in touch with people as fifth with 3.17 rating “,Conversation on sixth with 3.53 rating and Amuse people on seventh rank with 3.03 rating. The conclusion is that the bloggers are more interested in Educating themselves.

Professional Bloggers View

Professional Motivations:

Table No. 6 Motivation for Professional

Sr. No.

Motivation

Responses

Very Low

(1)

Low

(2)

Neutral

(3)

High

(4)

Very

High

(5)

Total

Rating

Rank

1

To communicate with other bloggers

Response

1

7

10

3

77

3.67

3

Percent

4.76

33.33

47.62

14.29

100

2

To keep exploring

Response

3

11

7

88

4.19

2

Percent

14.29

52.38

33.33

100

3

To improve search engine ranking

Response

2

3

5

3

8

75

3.57

4

Percent

9.52

14.29

23.81

14.29

38.1

100.01

4

For Advertisement and sponsorship

Response

2

3

4

9

3

71

3.38

6

Percent

9.52

14.29

19.05

42.86

14.29

100.01

5

I wanted to promote myself as an expert/make a name for myself

Response

1

4

4

7

5

74

3.52

5

Percent

4.76

19.05

19.05

33.33

23.81

100

6

I wanted to earn through affiliate programs

Response

2

6

4

6

3

65

3.1

7

Percent

9.52

28.57

19.05

28.57

14.29

100

7

I wanted to share my knowledge/exchange ideas

Response

1

4

16

99

4.71

1

Percent

4.76

19.05

76.19

100

Interpretation:

Out of 21 responses received”,’ Share Knowledge/exchange idea’ on first rank, as the overall rating for this category is 4.7, followed by ‘to keep exploring’ on second rank with 4.19 rating, Communicating on third with 3.67 rating, SEO on fourth with 3.57 rating, Promoting own self on fifth with 3.52 rating, Advertisement on sixth with 3.38 rating and Earning to affiliate programme on seventh with 3.1 rating

Hence, generally professionals blog to share and exchange knowledge and ideas

5. Testing of Hypotheses

Various statistical tools used to test the hypotheses. If the replies of a majority of the respondents support a hypothesis then that hypothesis will be considered as confirmed. Otherwise it will be considered as rejected. The data connected with the hypothesis and obtained from respondents has been used for this purpose

H0: Thought sharing is primary purpose for bloggers

Table No. 7. Blogging can be a various source

Sr. No.

Different Sources

Responses

Totally Disagree

1

Strongly

Disagree

2

Disagree

3

Neutral

4

Agree

5

Strongly

Agree

6

Totally

Agree

7

Rating (Overall)

Rank

1

Thought Sharing

Response

1

1

1

1

3

2

12

5.76

1

Aggregate

1

2

3

4

15

12

84

2

Data, Pictures and videos

Response

5

5

3

3

2

3

3.05

5

Aggregate

5

10

9

12

10

18

3

Opinion poll

Response

5

1

7

4

2

2

3.9

3

Aggregate

5

3

28

20

12

14

4

Knowledge sharing

Response

3

1

1

3

8

5

5.14

2

Aggregate

3

3

4

15

48

35

5

Mass Communication

Response

3

4

3

4

3

4

3.57

4

Aggregate

3

8

9

16

15

24

6

Earning

Response

6

2

3

6

2

2

3.57

4

Aggregate

6

4

9

30

12

14

7

Other

Response

21

1

6

Aggregate

21

Interpretation:

According to the table 7 the rank of Thought Sharing is first followed by Knowledge Sharing with second, opinion poll on the third rank, Mass Communication and Earning on the fourth, Data, pictures and videos on fifth and other sources on 6.

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As Thought Sharing average value is greater than 3.5 hence proves that people find Thought Sharing as primary purpose for blogging, which accepts that H0 and hence the hypothesis is accepted.

6. Findings & Conclusions

6.1. Findings about general bloggers

We collected data from 302 respondents from which 94.70% of respondents were social networking user out of which 82.45% were aware of blogging, and 12.25% were not familiar with the concept of blogging. Among them the age-group of Above 30 was found more involved with 75%awareness out of total, also age-groups of 15-20, 21-25, 26-30 were there with 8.7%”,11.49%, 16.67% per cent insolvency.

General Bloggers refers the creed of people who often involve as readers or maintain their own blog account for the purpose of thought sharing, and communicating their ideas in the environment around them. As according to them various forms of a blog are Informative Blog with 88% popularity, Subject related or Inspirational blogs with 68% popularity shared by each, and the rest of the categories include Review Blogs at 49% popularity, and personal blogs and fashion blogs with 20% and 33% popularity, amongst practitioners.

The motivation(s) that dive them for indulging into blogging were ranked by the respondents, wherein educating themselves were their prime motive as ranked first. Other reasons include Exploring, sharing knowledge, writing Skills, maintaining contacts, Chatting, and last being the interest to amuse people, all listed rank wise.

Findings about Professional Bloggers-

We have collected views from 21 professional bloggers about their motivational drives, blog types, and monetising strategies to cumulate assumption to find what it takes to execute a blog as business.

According to professionals, received 42.86% responses making it the most popular type of professional blog; the other types of blogs are Organisational & corporate blog, by Media type, Microblogging with 33.33%, 4.76%, 19.05% popularity held by each.

For professionals the motivations that prorogued them to take up blogging as business were ranked, bringing “Sharing knowledge and exchanging ideas” at the top most priority with first rank, “To keep exploring”, “To communicate with other bloggers”, “To improve search engine ranking”, “To bring fame to name”, “to earn from affiliate programs”, were some other reasons to rank wise.

6.2.Conclusion:

Blogging has various facets that give a multifunctional view of this platform to its practitioners. Initialised as a platform for thought sharing, later found its utility in knowledge exchange, opinion poll, and in mass communication. Number of facilities that blogging now avails have given a major boost to its popularity and influence.

Blogging as an activity and in business serves the primary purpose to provide source for “Though Sharing” and “Knowledge Exchange. Other area to which blogging stands resourceful to are “Mass Communication””,” Earning”, “File Sharing”, and ”Opinion Poll”. This means that, a greater population still involves with the intent to communicate their ideas, and opinions to the world around them, to which blogging is the utter source.

7.References:

1. C. R. Kothari, Research Methods and Techniques, New Age International, New Delhi.

2. S. P. Gupta, Statistical Methods, Sultan Chand, New Delhi

3. Research Methods and Techniques – C. R. Kothari”,

New Age Internationals, New Delhi.

4. Statistical Methods – S. P. Gupta, Sultan Chand, New Delhi.

5. Christian W. Dawson: Projects in Computing and Information Systems (A Student’s Guide). Addison Wesley, 2005. Justin Zobel: Writing for Computer Science. Springer, 2004.

6. Research Methodology Methods and Techniques C.R. Kothari, New Age International Pub, 2nd Ed.

7. Research Methodology Concepts and Cases Deepak Chawla, Neena Sondhi, Vikas Pub.

8. Business Research Methods by William G.Zikmund, Thomson South-Western, CENGAGE Learning.

9. Websites:

· Bloggers.com

· Technorati.com

· blog.indiblogger.in

· rediff.com

· http://mashable.com/2010/06/04/look-whos-blogging-stats/

· Indian language and update status and age group

· http://blog.indiblogger.in/tag/indian-bloggers/

· http://trak.in

10. Statistics:

~ MSN research reports

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