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How can minimalism change approaches to design and consumption?

At the present time in the industrialised society humans find comfort in purchasing items as if trying to fill in the void in day to day life. It implies as if with consuming more things, that might not even be so essential, means buying happiness. People have forgotten how to live for themselves, instead start to live for stuff as if the true way of enjoying life has disappeared completely from the sight. Yearning for more leads into becoming puppets controlled by mother nature and evolution as well as consumption is what keeps the animal alive. Slowly becomes an addiction of purchasing more than it is needed. Society is surrounded by misconception of perfect life, appearance, style, what to eat and creating an illusion of false stereotypes on how to live equitable. Media is notably responsible of shaping what todays home should look like. The amount of TV programmes that are possible of viewing, feature home furnishing and design that for some are not even possible to achieve. Adage for that could be ‘the more the better’, but is that what is meaningful? Are goods really becoming the one that are controlling our lives, but not people? With living minimal it might be possible to learn how to appreciate the importance of the things and how to live simple with less. As an art movement minimalism aesthetically offers a high purified form of beauty and represents truth, by reason of that it does not pretend to be anything else than what you see, it shows simplicity and harmony of order. It is customary that art is presumed to present the aspect of the real world that is not possible to observe in day to day life – show the emotion. Paintings should have a hidden message that is alleged to be found and understood and at the end of it all come to a conclusion. Minimalism, on the other hand, is able to break the belief. There is no attempt made to represent the outside reality. Artists goal for the viewer is to respond only to what is visible in front of them in the way that it is made and presented. No deep interpretation. The selection of material and form is all that matters. Minimalist and painter Frank Stella said about his paintings: ‘What you see is what you see’. Minimalism still stands as one of the most authoritative and significant movement of the twentieth century. In the history of modernism minimal art contravened all the art rules and produced works that represented the experience of proper Avant-garde. In the 21st century minimal art has changed the way of living and understanding the way of consumption. It is a lifestyle in which possessions are reduced to the least as possible and leaving only the most important things that are used day to day life. Living with only the bare necessities has not only provided superficial benefits such as pleasure of a tidiness or the simple ease of cleaning, has likewise led to a more fundamental shift giving the sincere meaning on how to be happy. Comparing one another based on the possessions are providing people with negative emotions and leads to self doubt. Just as it is believed that the more things are owned the more joy it will bring, living only for the present and try to save and collect as much as possible. This eventually leads to thinking that money is the answer to all the problems, because with money it is possible to afford the things that others have. Consuming unnecessary stuff leads to natural hoarding and slowly tends to become a part of everyday life. Fumio Sasaki wrote in his book about saying goodbye to things that are not so significant: ‘Everyone wants to be happy. But trying to buy happiness only makes us happy for a little while. We are lost when it comes to true happiness.’ (p. 8)

Other essay:   The negativity in change

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