The term pop-culture is a product of 21st century where the celebrities not only have to maintain their active presence on the screen but also on social media. With the advent of social media a person’s social life has come under direct scrutiny 24/7. And the stakes to maintain a positive image in front of the people are extremely high. Small mishaps—some errant foul language here, an out-of-context comment there—end up on TMZ, amplified and endlessly analyzed by the media. The rhetoric famous for being famous in popular culture often depicts someone who attains the status of being a celebrity or star for no distinguishable character or there could be someone who get to the point of fame by means of association with a popular celebrity. Along with that the celebrities are also used to do the marketing work of a brand. The aim to associate a popular person with a brand is to bring credibility and ‘cool’ to a brand. For example in the year 1993 McDonalds also used Michael Jordan, this time with Larry Bird, in its ‘Nothing but net’ commercial. In 2010, the company recreated the ad using basketball greats Dwight Howard and Lebron James. The love for these star were immense which pour a great favor to the brand as well. A celebrity in today’s time acts both as consumer and as a marketer to attract the people towards the brand.
Another aspect to capture public’s attention is to help different causes worldwide. Either related to the human or animal protection. Along with that the standard view of celebrity promotion considerably overemphasizes the news-making talents of such figures in the political arena. For instance, when Brad Pitt being an A-listed Hollywood actor was paid a reported $7 million to star in a 30 second commercial, proving that there’s little doubt that in the world of advertising, star power continues to command big bucks. The endorsement of products around the globe is a tried-and-tested approach used by the brands in order to enhance their sales and surge product reminiscence amid customers. The celebs have a certain amount of charm that pleas to customers, giving a supposed connection with a public figure that they appreciate.
According to a study done in the year 2010, the BBC reported that when women were presented with photographs of similarly attractive famous and non-famous women – both wearing the same shoes – researchers found heightened brain activity levels connected with fondness when the women viewed at the snaps of celebrities. This compels brand to opt for a famous celebrity rather than an attractive but not so famous models to do their campaigns. Chanel being one the high profile brands have invested a considerable amount to endorse its products and gain its customers through the star power and huge fan bases of famous celebrities. Having famous celebrity as your brand face assist a lot in breaking through the advertising clutter and grabs consumer attention more effectively. Though the star power prevails as extremely influential, with the current generation of more pragmatic consumer, brands should be more mindful of who they select as endorsers.
But here the question remains that what makes some on a star or a celebrity to gain such attention from the people? What are the key aspect a person should require to reach at such a point where people are influenced and moved by their actions or reactions? In context of pop culture the answer also lies with the fact that the more you are present in public’s eye the more people would tend to follow you and you can be the initiate certain trend around the globe just by the screen of your mobile devices.
Oprah Winfrey is known worldwide for being one of the most famous daytime show host on television. Her fluency in conducting a natural and comfortable environment for her guests gained her a large number of audience on her show called the Oprah Winfrey Show. The show turned out to be a milestone in her life as it grabbed a widespread popularity and attention, which further assisted her to make her own production Harpo, Inc. the popularity of her show skyrocketed after a major success of The Color Purple, and in September 1985 the distributor King World bought the syndication rights (the rights to distribute a television program) to air the program in one hundred thirty-eight cities, a record for first-time syndication. In 1986 Winfrey received a special award from the Chicago Academy for the Arts for unique contributions to the city’s artistic community and was named Woman of Achievement by the National Organization of Women.
In her book she writes, “What I know for sure is that every day brings a chance for you to draw in a breath, kick off your shoes, and step out and dance – to live free of regret and filled with as much joy, fun, and laughter as you can stand. You can either waltz boldly onto the stage of life or live the way you know your spirit is nudging you to, or you can sit quietly by the wall, receding into the shadows of fear and self-doubt.”
Oprah used the television as a medium to make her voice and the voice of others heard. She made people think, talk and share their feelings and display emotion. She was not shy to share her story of abusive childhood and her motivation in life inspired and aspired many people to never let an abusive individual hurdle your life goals. The characteristic which added to her persona was her ability to motivate people, and touch their hearts through her speech.
Oscar-winning actress Meryl Streep is one of the most esteemed stars of the screen, known for her work in such diverse films as ‘Sophie’s Choice”,’ ‘The Deer Hunter”,’ ‘The Devil Wears Prada”,’ ‘Mamma Mia!’ and ‘Doubt.’ She truly is a chameleon onscreen. The Star power of her never faded away after these years because of the way she is willing to wear her characters not only mentally but physically. Meryl Streep spent much of the 1980s submerged in a variety of roles. We have seen her in comedy, drama, and negative roles, and she was brilliant in portraying such characters with elegance.
Oscar-winning American actor Leonardo DiCaprio has starred in such features as ‘Titanic”,’ ‘The Aviator”,’ ‘The Wolf of Wall Street’ and ‘The Revenant.’ Indeed, villain or hero, comedy or drama, DiCaprio has done it all. And have brilliantly done such time and laborious roles with an easy on the big screen. Also he has been extremely vocal about his work for the wild life and have worked for several initiative in this field. What mainly supported his charm and charisma over these year was his willing to take difficult roles, in extremely harsh environment.
Johnny Depp is an actor known for his portrayal of eccentric characters in films like ‘Ed Wood”,’ ‘Sleepy Hollow’ and ‘Charlie and the Chocolate Factory”,’ as well as his role as Captain Jack Sparrow in the ‘Pirates of the Caribbean’ franchise. He truly transforms into his roles like a chameleon. He without any doubt is one of the best actors of all times, when it comes to entirely changing his physical appearance and characteristics. He is one of those actors who own his character right until the end of the movie.
All these above mentioned personalities however extremely talented in their own fields, also have an exuding charm about their personas. The willingness to portray such roles and to work in harsh environments shows their passion about their work. Along with that they have tried to maintain an untarnished public image, which certainly adds up in their favor. Their initiative with different NGO’s to work for the betterment of the society urges people to follow their footsteps as well.