Please describe the overall vision for the service
WE HAVE A SHARED VISION
At DUBLINSCOOTERS LIMITED, we support the City of Dublin in its decision to adopt a permit
process for shared vehicle companies wishing to operate within its boundaries, in the furtherance of its
stated goals to: (1) Diversify mobility options for residents, employees and Student of Dublin; (2)
Protect public health and safety and reduce sidewalk, pathway and Americans with Disabilities Act
(ADA) blockages; (3) Reduce emissions from short trips and connection to transit; (4) Maximize user
awareness of safe and legal behaviours for operating shared mobility services; (5) Create an
enforceable framework for managing shared mobility services; (6) Ensure use of Public Right of Way
(“PROW”) benefits public mobility; and (7) Ensure private Operators respond to pervasive issues and
service complaints.
At DublinScooters we’ve built our business around these very same objectives because we know from
experience, they are essential to the long-term sustainability of shared mobility services. And
sustainability, for us, is not a buzz-word. It is the hallmark of our brand and business model.
DUBLINSCOOTERS has spent years honing every aspect of our service with the goal of helping
cities build the next generation of urban mobility infrastructure. We have created a service that offers
the maximum benefit for the entire community while prompting as few objections as possible given
that we operate in the shared public space of the city. That approach allows us to build for the long-
term, and that long-term mindset is why we think of ourselves as a mobility infra- structure company
rather than a tech startup.
We believe the City of Dublin shares our goal of offering multimodal electric mobility that is designed
to withstand the tests of time.
Respectfully submitted, we hope our application will draw you to conclude that DublinScooters
LIMITED is the most experienced and most proven good-faith partner for the City of Dublin to launch
its shared electric mobility pilot programs with.
With gratitude we invite you to explore how our Company’s vision aligns with yours in our responses
presented below.
CO-FOUNDER & THE CEO Vison:
DublinScooters was founded in Dublin in November 2018 by Omar Abar, one of the earliest innovating
companies by partnering with Bird.inc the leading Shared mobility in the USA. in the personal mobility
space.
The Founder goal was to create a different kind of technology company”,
one that considers the needs, desires and opinions of each of the constituent groups it considers to
be customers: riders, policymakers, businesses and the community. Our employees fundamentally
believe in the sanctity of the mission to reduce dependence upon cars as the primary means of
transportation and in the process to redesign and reimagine the modern EU city. We can help achieve this
by bringing, safe, reliable, responsible and fun transportation to cities, but first and foremost we want to
prove the hypothesis that electric DublinScooters can tackle the first and last mile transportation
questions.
GOAL 1: DIVERSIFY MOBILITY OPTIONS FOR DUBLIN
WE ARE THE MOST EXPERIENCED ALL-ELECTRIC MULTIMODAL SHARED VEHICLE OPERATOR
When Bird”,Inc The partner of DUBLINSCOOTERS launched its San Francisco headquarters in 2018″,
we were the first shared mobility service in the world made up 100% of light electric vehicles
(“LEVs”)–beginning with electric mopedskick-scooters (“DUBEE SCOOTERS”). This year”,
DUBLINSCOOTERS Partner “Bird”,inc” launched its first European locations, moto-scooters in
Barcelona, Spain Brussels, Belgium Madrid Spain Zurich Swiss Vienna Austria. DublinScooters’s
Partner has many years of operating experience are invaluable and cause our company to be widely
regarded as
industry leaders in the safe and sustainable operation of LEVs.
As such, DublinScooters has developed the industry-best hardware, software, data-sharing, and fleet
maintenance systems necessary to run and maintain a vehicle sharing service at the highest levels.
DublinScooter proprietary service management software was developed by our Partner Birds”,inc team
specifically for shared, multimodal, electric vehicle networks, and that technology is essential to
running our 24/7 service in an exemplary, affordable, efficient and equitable manner.
DUBLINSCOOTERS has also developed the safest and most efficient model for operating a shared
vehicle service through its use of “battery-swappable vehicles1”, full-time, skilled Field Service
Technicians, rider education, organic vehicle distribution, a network of off-the-street charging and
parking garages, lock-to-infrastructure vehicles, and the mandatory use of helmets, to name a few.
Moreover, DUBLINSCOOTERS has the added benefit of easily being able to incorporate virtually
any electric vehicle type into our service in Dublin should the City determine that providing its
citizens additional shared electric mobility options serves the public interest. We know, for example”,
that a substantial percentage of our existing customers rely on our shared vehicles to provide them
with affordable mobility in order to commute to their daily jobs or to work as couriers for
supplemental income. The more shared vehicle options permitted to operate in Dublin, the easier it is
to support the diverse needs of the City’s residents.
As a pilot partner, DUBLINSCOOTERS is uniquely positioned to launch shared electric kick-scooters
this Fall, and then later add other types of electric vehicles such as mopeds, quads, or any shared
electric vehicle type the City chooses to include in its regulatory framework. The value added to the
municipality and its citizens is clear from an operational standpoint, the more Field Service Technicians
we hire to support new vehicle types (or an in- creased number of vehicles), means more eyes on the
street to enforce the rules of the road, to educate riders in the field in real-time regarding safe vehicle
operation and traffic laws (that is, informing all DublinScooters riders of all vehicle types), and to
correct improperly parked vehicles in an even more expeditious manner (that is, correcting any
DublinScooters vehicle of any type). This level of attention to our riders’ education, pedestrian safety”,
and vehicle orderliness will elevate the com- munity well-being for all citizens, with less cause for
complaints and safety issues.
DUBLINSCOOTER users, of course, will also benefit greatly from the interoperability and
integration of shared vehicle types under a single operator because they may access all electric
vehicle types under a single, affordable subscription.
GOAL 2: PROTECT HEALTH AND SAFETY & REDUCE PATHWAY AND ADA BLOCKAGES
At DUBLINSCOOTERS, our approach in carrying out these important goals is to ensure our riders
comply with applicable laws, particularly relating to safe riding and parking.
1. Subject to availability at launch.
WE IMPLEMENT EDUCATIONAL TOOLS THAT PROTECT PUBLIC HEALTH AND SAFETY
DUBLINSCOOTERS has a vested interest in making sure its community of users is made up of safe”,
responsible riders who know the rules and follow them. And we know a-thing-or-two about
how to achieve that after six years managing a network of shared electric vehicles. In Dublin”,
DublinScooters riders will be given the following high level of tools, education, and support that’s
unmatched in our industry: (i) Free in-person classes, (ii) Mandatory mobile app instructional videos”,
(iii) Mobile app pre-ride reminders, (iv) Online instructional videos, (v) Real-time reminders”,
(vi) Online safety guides, (vii) Online FAQ pages, and (viii) Online blog posts.
Please see Section 5(f) for a detailed description of DublinScooter educational tools and support.
OUR SERVICE IS DESIGNED TO REDUCE PATHWAY AND ADA BLOCKAGES
The following components of DublinScooter service are integral to reducing pathway and ADA
block- ages: (i) our full-time team of Field Service Technicians who monitor our riders and vehicles
in the field, (ii) geofenced parking and no-parking areas clearly marked in the app, (iii) vehicles with
infrastructure locks (currently implemented on our electric bicycle and coming on our electric kick-
scooter), and (iv) dedicated, off-street, parking and charging locations (currently in San Francisco
and implementable as needed in other cities).
FIELD SERVICE TECHNICIANS
Our Field Service Technician team performs vehicle safety inspections, light maintenance, and
recharges vehicles by swapping batteries. And while they’re en route to service vehicles in need, they
stop all along the way to manage any improperly parked vehicles they see, and to educate riders whom
they’ve observed breaking the rules or driving unsafely.
GEOFENCING
Our rider app and fleet management system include the ability to display, monitor, and enforce
detailed geofencing and in-app parking location guidance. This is because our first vehicle, the
electric moped, parked at the curb and was subject to time limits, street cleaning rules, meters, and
other complexities of parking at city curbs. We are adapting those capabilities to managing and
helping guide our riders in the proper parking of sidewalk-parked vehicles like bicycles and kick-
scooters. We are well-prepared.
VEHICLES THAT LOCK TO INFRASTRUCTURE
We believe that requiring riders to lock their kick-scooters to infrastructure is the most sensible
approach to operating a shared kick-scooter service in Dublin because tethering will help:
(i) limit unlawful parking outside the furniture zone, (ii) reduce sidewalk, pathway and Americans with
Disabilities Act blockages, (iii) reduce trip and fall accidents by attaching the vehicle to an- other object, (iv)
limit vehicles being moved by non-users or passerbys so that we can know with better certainty if our riders
are responsible for parking unlawfully (and hold them accountable and follow-
up), (v) reduce theft of our vehicles, and (vi) allow us to make DUBee ScooterS available 24/72. We
will implement infrastructure locks on our electric kick-scooters next.
OFF-STREET PARKING
2 Our DUBee Scooters at launch may not feature the components necessary to lock to infrastructure, it is a feature we’re already discussing with our
production partner to incorporate on an expedited basis.
Another unique component of the DUBLINSCOOTERS’ infrastructure is our ability to provide
off-the-street parking and charging options for our riders. This is especially useful in congest- ed
downtown areas where street parking is limited. It also provides convenient charging loca-
tions, and consequently fully charged vehicles, in busy parts of the city, and the opportunity for price-
sensitive riders to take a free or reduced cost ride by dropping off a low-battery vehicle at a charging
location. Our Partner Bird”,inc have more than 100 such locations in San Francisco, Paris, Madrid”,
Brussels and Vienna and will implement similar locations as-needed in Dublin.
GOAL 3: REDUCE EMISSIONS FOR SHORT TRIPS AND TRANSIT CONNECTION
We look forward to helping the City of Dublin reduce emissions from short trips and transit
connections. Implementing a regulatory framework for shared mobility operators to launch multimodal
electric vehicle fleets is one of the best ways for the City to carry out that important goal.
Our partner Bird.inc in their first year of operation globally have helped Prevent 12.7 Million pounds of
CO2 entering the atmosphere.
GOAL 4: MAXIMIZE USER AWARENESS OF SAFE & LEGAL OPERATION OF SHARED LEVS
WE EDUCATE OUR RIDERS
Safety is our #1 priority at DUBLINSCOOTERS. As such, rider education is a principal component
of DublinScooter operational model. We offer in-person classes, free of charge, to all our riders”,
with no limits on the number of times you can attend. These classes are taught by experienced
DublinScooters riders who are trained to teach riding, rules of the road, and safety lessons to new
users. DublinScooters Partnering with Bired”,inc has also developed a series of training videos that
cover the same riding, rules of the road, and safety lessons directly in our mobile app (and website)”,
which is a mandatory step during the user’s onboarding process.
We want to educate Dublin LEV users to be the City’s most expert riders on two wheels.
WE SUPPORT A CULTURE OF SAFE, RESPONSIBLE AND COURTEOUS RIDERS
Ask any of our riders and you will learn that being courteous riders, who are respectful of pedestrians
and other types of vehicles, is a massive part of DublinScooters culture. It is who we are. It is what we
promote at every given opportunity.3
Interestingly, at DublinScooters/Bird”,inc we receive very few complaints about our riders, which we
attribute to our extensive efforts to educate our riders, and, as well, to inspire our users to want to be
courteous and responsible riders ever since our wheels first hit the ground.
3 And we’re told it’s very, very contagious.
Example: DublinScooter Motto: “Be Seen, Be Safe, Be Nice”
When we do receive complaints about unsafe riding, we are able to use the time and location of the
alleged event to follow up with the rider directly. If a rider is a repeat or egregious offender”,
DublinScooters privileges may be suspended.
GOAL 5: CREATE AN ENFORCEABLE FRAMEWORK FOR MANAGING SHARED MOBILITY SERVICES
At DUBLINSCOOTERS, we are always looking for ways to ensure that our riders comply with
applicable laws and DublinScooters policies. The following components of DublinScooter service
model rep- resent some of the important ways that DUBLINSCOOTERS provides an enforceable
framework for managing shared mobility services: (i) Our riders will take a photograph of their parked
vehicles before they can officially end the ride through the mobile app; (ii) Our robust team of Field
Service Technicians monitor, not only our vehicles, but also our riders in the field, in-person and in
real-time; (iii) Our riders are given extensive educational tools, including mandatory in-app video
training during the registration process, as well as optional in-person training courses, online videos”,
and other online articles and blog posts; (iv) Our mobile app is equipped with advanced geofencing
capabilities, which clearly marks parking and no-parking areas for riders to follow; (v) Our Field
Service Technicians have situational and location awareness of all vehicles in the fleet through GPS
technology–giving them visibility into whether vehicles have been parked unlawfully; (vi) Our
registration process includes age verification software to check our users’ identification and age; (vii)
Our vehicles will have unique identification numbers prominently displayed on both sides of the
vehicle so citizens can photograph and report unsafe drivers or improperly parked vehicles more easily;
and (viii) Our riders are held accountable for following the rules, and are rewarded for being good
DublinScooters citizens.
In Dublin, we hope to partner with City leaders and community groups to explore new ways of
creating an enforceable framework that’s meaningful to Dublin and its citizens.
GOAL 6: ENSURE USE OF PUBLIC RIGHT OF WAY BENEFITS PUBLIC MOBILITY
At DUBLINSCOOTER, we understand that public mobility issues can raise concerns for citizens”,
including equitable access, affordability, safety, and use of public parking, to name a few. These
things matter to us too, which is why DUBLINSCOOTERS was created. Founded by Omar Abar–
DUBLINSCOOTERS creates solutions to these problems by offering a diverse fleet of shared”,
stationless, emissions-free vehicles, which come at no cost to the City, requires no construction or
physical infrastructure, and is fundamentally affordable, promoting equitable access.
As our partner Bird”,inc have in San Francisco, Paris, Madrid, Brussels and Vienna, during the pilot”,
Be seen, Be Safe, Be Nice
we will demonstrate to municipal leaders and com- munity groups that DublinScooter service
improves public mobility in the public right of way by reducing car use and car ownership, reducing
air and noise pollution, making efficient use of vehicles and scarce street space, and (unlike private
vehicles) being useful to as many residents as possible.
We know that every person’s mobility needs are as unique as they are personal, and so just as the City
of Dublin has allocated more bicycle lanes throughout the City over time, we support conducting pilot
programs for the purpose of maximizing the use of shared public space and improving clean-energy
urban mobility solutions.
GOAL 7: ENSURE PRIVATE OPERATORS RESPONSE TO ISSUES AND COMPLAINTS
RESOLUTION OF DAILY COMPLAINTS & ONGOING ISSUES
At DUBLINSCOOTERS, we take pride in our friendly and professional team of customer service
representatives. Our customer service reps will be available 7AM-10PM seven days a week in Dublin
and will make best efforts to resolve any customer complaints in an expeditious manner. Our Goal to
shows that median first response time to emails is within 11 minutes, and answering the phone within
20 seconds5.
RESPONSE TO IMPROPERLY PARKED VEHICLES
Any complaint coming from municipal officials will be categorized as urgent and will be addressed
immediately and definitely within two hours after notice from the City, but actually we will deploy
immediately. In such cases, where an electric DUBee Scooter is inoperable or unsafe to operate, it
will immediately be removed from service use (i.e., DublinScooters users can no longer see or rent it
through the app) and shall be removed from the right-of-way, returning to service only after careful
inspection and repairs are successfully performed.
REMOVAL OF VEHICLES THAT ARE UNSAFE TO OPERATE OR OUT-OF-SERVICE
Should a DUBLINSCOOTERS rider report a problem with an electric DUBee Scooter, it will
automatically go out-of-service. No one else will be permitted to rent the vehicle until attended to by a
DublinScooters Limited employee. Within two hours of receiving notice (between the hours of 9AM-
6PM)4, our Field Service Technicians are dispatched to inspect the vehicle and either service it onsite
or, if needed repairs are more extensive, flag the vehicle for return to the shop. In addition to any
needed repair or adjustment, DublinScooter Field Service Technicians will perform a routine
preventative maintenance check before an electric DUBee Scooter is put back into service.
4 In San Francisco, which is a much bigger city than Dublin, we typically can respond to these within 30 minutes, but
usually sooner than that.
5 Subject to further review
Please describe the overall vision for the service WE HAVE A SHARED VISION
CO-FOUNDER & THE CEO Vison:
GOAL 1: DIVERSIFY MOBILITY OPTIONS FOR DUBLIN
WE ARE THE MOST EXPERIENCED ALL-ELECTRIC MULTIMODAL SHARED VEHICLE OPERATOR
GOAL 2: PROTECT HEALTH AND SAFETY & REDUCE PATHWAY AND ADA BLOCKAGES
WE IMPLEMENT EDUCATIONAL TOOLS THAT PROTECT PUBLIC HEALTH AND SAFETY
OUR SERVICE IS DESIGNED TO REDUCE PATHWAY AND ADA BLOCKAGES
FIELD SERVICE TECHNICIANS
GEOFENCING
VEHICLES THAT LOCK TO INFRASTRUCTURE
OFF-STREET PARKING
GOAL 3: REDUCE EMISSIONS FOR SHORT TRIPS AND TRANSIT CONNECTION
GOAL 4: MAXIMIZE USER AWARENESS OF SAFE & LEGAL OPERATION OF SHARED LEVS
WE EDUCATE OUR RIDERS
WE SUPPORT A CULTURE OF SAFE, RESPONSIBLE AND COURTEOUS RIDERS
GOAL 5: CREATE AN ENFORCEABLE FRAMEWORK FOR MANAGING SHARED MOBILITY SERVICES
GOAL 6: ENSURE USE OF PUBLIC RIGHT OF WAY BENEFITS PUBLIC MOBILITY
GOAL 7: ENSURE PRIVATE OPERATORS RESPONSE TO ISSUES AND COMPLAINTS
RESOLUTION OF DAILY COMPLAINTS & ONGOING ISSUES
RESPONSE TO IMPROPERLY PARKED VEHICLES
REMOVAL OF VEHICLES THAT ARE UNSAFE TO OPERATE OR OUT-OF-SERVICE
Be First to Comment