How can we make our food a Smart Food ?
In the world of technological miracle, the topic on the food we eat has sometimes been in shadows. What we eat is what we are. Where everything we do is becoming smarter and innovative. How has our food Industry evolved during the same era? Has our food become dumber or smarter? The socio-cultural shift that has led to new millennials implementing their ideas into the way they want to see the world of tomorrow , the rise of communication technologies, the innovative IT solutions has encourage millennials to startups with fresh new concept which had shaken current fast food business to adopt a new open, transparent and efficient business models.
The current food industry either it be large supermarkets or fast food giant is under attack due to their unethical and unsustainable growth and business practice. The recent survey data states on an average, any produce sold at a Supermarket chain are at least a month old. On an average Apples that are sold on these Supermarket is a year old on kept on the shelves for sale. Fast food are known for providing frozen boring and unhealthy food for few decades know. The total distance of the road transportation in the food basket was 21″,073 kilometers (km), almost the same distance to travel around Australia’s coastline (25″,760 km). An in-depth analysis of this problem is not only be seen in micro or meso context but it has much larger global environmental context. As the consumer are being more aware of the data. Small local enterprise can tap into this market void with a new post capitalist venture start up with a right decision making process.
According to the Organic Trade Association, 52% of organic consumers are millennials. Furthermore, these folks eat 52% more vegetables than their older counterparts. Yes, millennials are highly aware of their eating habits, which has entrepreneurs and marketers taking note. They want truth, they love customization they want it easy, fresh and healthy . This force of change is a blessing for all the local farmers , small food enterprises and New fast growing social urban farmer to create a network business model which could be the next innovation that would really make the old, unsustainable and non-eco-friendly food industry a fresh, innovative and vibrant and viable industry. The tremendous rise of Uber, Solar city and Tesla are the examples of the mentality todays employee and consumers possess. As employee aspire to be more empowered , autonomous and free willed , consumers wants transparent, open and viable information about the product by which they can decide the value of the money for the product and it’s nature friendly nature.
Small farmer have an advantage over Big supermarket over the freshness of their product whether it be bakery, fruits and vegetables or meat. They just have to communicate with their customer about their locally grown and sold product, their need to share their stories of efficiency and sustainability. Though innovation, customer can get all the information about the product i.e (date of production, worth, nutritional value, location of the product till the very source of it. The can create a network of small enterprises share and receive data , information knowledge which will allow them to make tactical and operational decision rationally rather than a uncalculated Realtime irrational one.
With rise of innovation like hydroponics, vertical and urban farming. Just like Uber, a small startup can be big at no time with a possibility that it can hire hundreds and thousands of freelance urban farmers who can use their backyard , balcony or land to grow and sell in a more open, transparent and sustainable fresh food. An excellent example of this is the rise in grocery- and meal-delivery services such as Door To Door Organics and Blue Apron, which offer high-quality natural or organic foods brought straight to your door with local stakeholders and urban farmers network.
The world has seen the agriculture age, gone through the intense manpower based industrial age we have seen capitalism at its best and at its worst. We now live in information age “,a post capitalism age where robots AIs and autocoups do the work for humans. Where ideas and content generate income. We do need for a thriving sustainable local food economy which might add Smart food to your smart world.
Food Miles in Australia: A Preliminary study in Melbourne, Victoria 8 CERES Community Environment Park